About Us

Funeral Services with Care, Compassion and Dignity

About Us

The Sonja Smith Elite Funeral Group was founded by Sonja Smith herself. They have been providing funeral services since 2006. Sonja Smith has been in the funeral industry since 1998. She identified a need for specialist niche funeral services that offer bereaved families a unique and personalised one-stop service.

Whether the requirement is for cremations or burials, the funeral services offered by the Sonja Smith Elite Funeral Group guarantee that the families have assistance from a service provider who will go the extra mile. The Sonja Smith Elite Funeral Group’s primary aim is to ensure that families receive the style and quality of service they want within the context of a meaningful and memorable funeral experience.

In October 2023, Sonja Smith announced the appointment of Michael Blain as the Chief Executive Officer (CEO) of the Sonja Smith Elite Funeral Group. Michael Blain is set up to maintain and build on the existing success. Sonja Smith trusts that he will continue to build the legacy she envisioned for the Sonja Smith Elite Funeral Group.

Sonja Smith Elite Funeral Group is registered as a full member of the National Funeral Directors’ Association of Southern Africa (NFDA). Our staff and premises meet the standards of skills, facilities, procedures, ethics, and government compliance required.

Who is Sonja Smith?

Sonja would never have imagined that her humble beginnings would grow from strength to strength like they did. Today, Sonja is the proud owner of a company with 5 branches, 7 franchises, and a fledgling national presence.

In October 2023, Sonja Smith and the Sonja Smith Elite Funeral Group reached a new milestone as the company welcomed the new Chief Executive Officer, Michael Blain. To her, it is very inspiring and motivating to see internal talents grow and take on leadership roles within the company.

Sonja continues to offer her support to Sonja Smith Elite Funeral Group and Michael Blain as a non-executive chairperson. She remains a part of the company’s continued growth and success.

About Michael Blaine

The appointment of Michael Blain as the Chief Executive Officer (CEO) represents a new milestone for the Sonja Smith Elite Funeral Group.

Apart from being a qualified Chartered Accountant and holding an MBA obtained from Wits Business School, Michael brings his demonstrated knowledge, experience, and enthusiasm that is required to lead the company through the next season of its journey.

Michael has always expressed his passion for people and business strategy and wanted to use his training in business and finance in an organisation that benefits society while serving others. While Sonja Smith Elite Funeral Group provides this opportunity to him, they also appreciate the energy and talents he brings to the group in return.

Michael Blain promises to uphold Sonja Smith Elite Funeral Group’s commitment to deliver funeral services with care, compassion, and dignity. Sonja Smith Elite Funeral Group will continue to strive to be the elite funeral home that families trust in their time of need.

Testimonials

“Weereens het julle ons bygestaan in ‘n ondenkbare tyd. Mens wil nie hierdie goeddoen nie, maar van een ding is ons almal seker. Ons gaan doodgaan. Baie dankie vir die sorg en grasie waarmee julle ons bygestaan het. Tot Weersiens”

Beatrix Henzen

“Although I am absolutely devastated at the recent events that have completely turned my world upside down, you have no idea how much your help and support meant to me and my girls. I cannot express how special John’s funeral was last Friday and I really think if we’d had the time to talk about it, it’s exactly what he would have planned himself.

Sonja – suggesting the evening funeral just started the ball rolling and everything fell into place after that. I know it wasn’t traditional by any means, but you and Jeanne understood all my wishes down to just wanting flowers in a vase. Thank you all from the bottom of my heart.”

Linda Lyons

“By way of introduction, my name is Lindi-Sue, and I would like to compliment you on your Company’s proficiency – in particular, one of your staff members, Lee-Ann. My Mom, Annie, recently passed away and your Company came highly recommended by a Doctor friend from Unitas and his Mom. They had used your Company previously.

From the first phone call I made until today (and we are still dealing with Lee-Ann), the service my Dad and I have received has been nothing short of amazing. Lee-Ann is the most genuine, empathetic, obliging (to name but a few) people we have ever met in a business environment. The way Lee-Ann has dealt with us during this very sad and difficult time has been so comforting – she is a true professional and an asset to Sonja Smith. Her values go beyond the call of duty. Please pass on our sincere thanks and appreciation to Lee-Ann, Eugene and all your staff.”

Lindi-Sue

“The past few weeks have been traumatic for the family. Having to work through the details for the funeral arrangements was not easy – to say the least. The well-organised and professional approach that we encountered during the meetings at your office in Moreleta Park and the viewing at your Centurion facility made the experience a lot easier to deal with.

The family wishes to express our sincere gratitude to you and your team for the excellent way in which you all performed. The programme and canvas also exceeded our expectations. Please extend our thanks and appreciation for a job well done to the lady who did the artwork and programme layout.”

Manuel da Ponte

“Dear Sonja Please convey our sincere thanks to all of your staff who were involved in making the necessary arrangements for our mother’s funeral. The set-up at the graveside was also amazing. Thank you so much, and we can certainly recommend your services to others as a very kind touch in a difficult time. Very sincerely,”

Elvin Hartley (on behalf of my three sisters).

“Hi Jeanne

Baie, baie dankie vir julle puik diens wat julle lewer- dit is voorwaar vir die families wat agterbly ‘n riem onder die hart. En baie dankie dat Tertius die ondernemer was! Sy pa, pastoor van Jaarsveld het my ma en pa getrou, en as jongmense was hulle saam in die gemeente. Dis nou regtig ‘n uitgeplaveide roete wat Moeder gehad het dat Tertius haar op haar laaste rit moes neem, hy het ook die mooiste woorde oor haar gesê. Julle is voorwaar tops.”

Linda

“Baie dankie vir die ondersteuning en bystand tydens ‘n hartseer tyd in ons lewe. Julle het deurgaans uiters professionele diens gelewer. Die begrafnis was spesiaal, en dit versterk ons mooi herinneringe aan Ma Isabel Botes.”

Minnie en die Botes familie

“2 Begrafnisse, 2 Keer dubbele ‘blessings’. In sulke hartseer omstandighede, die bystand, emosioneel en daardie ekstra myl. Julle was ongelooflik. Baie dankie vir julle ondersteuning. Julle is verseker geseënd.”

Iris en Magiel Bezuidenhout

“Vandat ek hier ingestap het, was ek bewus van opregte meegevoel en liefde. Baie dankie vir jou toewyding en uitstekende diens wat jy aan ons, as familie, bewys het. Sanette, jy was vir my so ingelig en kundig. Ek voel sulke waardevolle diens het al die reëlings so effektief gedoen.”

Gerda Odendaal

“Baie dankie vir uitstekende diens. Die begrafnis het amper soos ‘n troue gevoel! (Net jammer daar was toe nie ‘n bruid nie) As daar weer begrafnisreëlings moet kom, sal ek baie beslis weer van julle diens gebruik maak. Die meelewing en entoesiasme oor klein en groot dinge wat julle getoon het, het my beïndruk.”

Catherine Cori

“Baie dankie vir julle wonderlike diens, ondersteuning en vriendelikheid. As dit nie vir julle was nie, het ons hierdie dood van ons ma en pa baie moeiliker gehanteer. Dit was ‘n voorreg om so van hulle te kon afskeid neem. Mag die Here julle altyd bystaan om hierdie wonderlike taak te verrig.”

Bets en Jan Maritz se Familie

“n Opregte Groot Dankie, vir die uiters professionele, simpatieke optrede en liefde wat ons van julle ontvang het met die reëlings vir Dave se Roudiens. Dave sou gesê het: “Well done my klein Vroutjie, ek is tevrede”. Vir Sanette in die besonder… jy is ‘n wonderlike persoon met baie deernis en simpatie en het ons tuis laat voel van die eerste oomblik af. Ek sal julle ten alle tye aanbeveel.”

Kitty, Dave en Andre Malherbe

“Well, what can I say: Have heard wonderful things about your service – so sorry I didn’t use you for my dear Gran’s funeral! Went to Doves in Edenvale – awful service, no empathy, I almost told them what to do. Have come into your office to get information for a plague – what a breath of fresh air! So friendly”

Audrey van Vuuren